Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year | Nielsen Wire

According to Nielsen, global* consumers spent more than 5.5 hours on social networking sites like Facebook & Twitter in December 2009; 82% increase from the same time last year, when users were spending just over 3 hours on social networking sites.

Additionally, overall traffic to social networking sites has grown over the last 3 years.

continue reading (nielsen.com)

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reBlog from radian6.com: 5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring and Engagement – Radian6

I found this fascinating quote today:

We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on.radian6.com, 5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring and Engagement – Radian6, Jan 2010

You should read the whole article.

25 Social Media Tasks

25 Social Media Tasks & Projects To Outsource

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Image by Intersection Consulting via Flickr

The Reality of Social Media ROI

Many businesses want ROI for social media, but don't understand that they first must invest in social media and in relationship building to get that return
One of the first question I'm asked by a potential client is always, "What's the Return on Investment for using social media?" Translation: When will I make money from being on social media sites. That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it's a sure bet that they will get clients and make money as a result of being on social media sites. The problem with that mentality is that it treats all the people on different social media sites as numbers, which is absolutely the last impression you want to give people if you want them do business with you.
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Global Map Of Social Media December 2009

View more documents from Tom Smith.

50 Ideas on Using Twitter for Business

Image by Intersection Consulting via Flickr

A Great Resource and still applicable!

Offering "50 thoughts for people looking to use Twitter for business. And by 'business', I mean anything from a solo act to a huge enterprise customer."
Maybe you have some really great insights to add.
Welcoming your conversations here at [social-media-business.blogspot.com]
Feel free to jump right in!
continue reading Chris Brogan's '50 Ideas on Using Twitter for Business'
(one of my favorite bloggers)
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