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The Reality of Social Media ROI

Many businesses want ROI for social media, but don't understand that they first must invest in social media and in relationship building to get that return
One of the first question I'm asked by a potential client is always, "What's the Return on Investment for using social media?" Translation: When will I make money from being on social media sites. That probably sounds a little harsh, but the fact is many businesses only want to get on social media if they think it's a sure bet that they will get clients and make money as a result of being on social media sites. The problem with that mentality is that it treats all the people on different social media sites as numbers, which is absolutely the last impression you want to give people if you want them do business with you.
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