reBlog from radian6.com: 5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring and Engagement – Radian6

I found this fascinating quote today:

We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on.radian6.com, 5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring and Engagement – Radian6, Jan 2010

You should read the whole article.